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Gallery: Augmented reality | Technology | The Guardian

Date of publishing: 2017-05-09 21:40

A glimpse of the future through an augmented reality headset | Meron Gribetz

A glimpse of the future through an augmented reality headset | Meron Gribetz

The Future of Augmented Reality

The Future of Augmented Reality

Augmented reality. What is augmented reality?

Augmented reality. What is augmented reality?

Science Documentary: Augmented Reality,Virtual Reality,Wearable Computing

Science Documentary: Augmented Reality,Virtual Reality,Wearable Computing

Rock climbing gets a tech twist with augmented reality

Rock climbing gets a tech twist with augmented reality

THIS TECHNOLOGY EXISTS!? (Augmented Reality Glasses)

THIS TECHNOLOGY EXISTS!? (Augmented Reality Glasses)

Augmented Reality Technology

Augmented Reality Technology

AR, VR, MR: Making Sense of Magic Leap and the Future of Reality

AR, VR, MR: Making Sense of Magic Leap and the Future of Reality

Virtual and augmented reality technology will converge in digital “contact lens”

Virtual and augmented reality technology will converge in digital “contact lens”

ArmCulture AR app Animates Monuments via Augmented Reality Tech

ArmCulture AR app Animates Monuments via Augmented Reality Tech

Augmented Reality Demo

Augmented Reality Demo

Hi-Tech Augmented Reality Invention Ideas | Virtual Reality | Interface | Immersive

Hi-Tech Augmented Reality Invention Ideas | Virtual Reality | Interface | Immersive

HYPER-REALITY

HYPER-REALITY

Meta 2 is Making Augmented a Reality

Meta 2 is Making Augmented a Reality

Augmented Reality - Explained by Common Craft

Augmented Reality - Explained by Common Craft

Augmented Reality - The next big thing in tech: Augmented reality, Idea Snack

Augmented Reality - The next big thing in tech: Augmented reality, Idea Snack

Has Magic Leaps amazing augmented-reality tech been leaked?

Has Magic Leaps amazing augmented-reality tech been leaked?

iQ Toyota Augmented Reality Tech

iQ Toyota Augmented Reality Tech

11 Best AR Smart Glasses (Augmented Reality Headsets)!

11 Best AR Smart Glasses (Augmented Reality Headsets)!

[Hindi/Urdu] Virtual Reality Vs Augmented Reality Explained in Detail

[Hindi/Urdu] Virtual Reality Vs Augmented Reality Explained in Detail

The Gigantic List of Augmented Reality Use Cases - UploadVR | Augmented Reality Benefits | Blue Donut Studios | Technology Tailgate: Augmented Reality in Kindergarten

UPDATED - MAGIC LEAP and the troubles in sexism valley...

MAGIC LEAP, THE secretive augmented reality tech startup that’s valued at $4.5 billion (and reportedly bores Beyoncé), settled a sex discrimination lawsuit this week. The plaintiff, Tannen Campbell, a former vice-president of strategic marketing, was hired to make the company’s product more appealing to women. Campbell filed a notice of settlement Monday in federal court in Florida, Magic Leap’s home state, and the terms of the settlement are confidential. (Representatives for both Campbell and Magic Leap said they couldn’t comment.) If all goes smoothly, the suit will officially end by the beginning of next month. But Magic Leap’s problems won’t. Since the company’s founder, Rony Abovitz, appeared on WIRED’s cover a year ago, Magic Leap has faltered, beleaguered by bad press and allegations of unfulfilled promises. That’s a long way from 2014, when Silicon Valley was all abuzz over the stealthy startup. Google, Chinese e-commerce giant Alibaba, Andreessen Horowitz and other titans of venture capital all rushed to invest in the company and its “mixed reality” software that lets people see virtual 3-D objects superimposed over the real world. Despite garnering $1.4 billion in funding to date, however, Magic Leap has found itself facing a slew of accusations that it may have wildly over-promised on its tech. Questions now abound over whether the company will ever deliver a product. Thanks to Campbell’s lawsuit, a whole new host of questions have arisen, as well as a sinking suspicion that the company is even more dysfunctional than previously thought. Excessive hype is one sign of a company possibly foundering due to mismanagement. Misogyny of the kind alleged by Campbell suggests dysfunction on a whole other level. As incidents of sexism in tech pile up, it’s becoming clear that misogyny in the industry is both a moral travesty and a potential warning sign that a business is in trouble. Campbell filed the suit in February alleging that Magic Leap fostered a misogynist work environment and then fired her for speaking out about it. Among other things, the suit alleges that Magic Leap executives were dismissive of input from female employees. The suit also claims that employees were told women had trouble with computers. (In a quote that has already gone viral, one IT lead allegedly said, “In IT we have a saying; stay away from the Three Os: Orientals, Old People, and Ovaries.”) In all, the suit alleges, the company cultivated an overall culture utterly inhospitable to women. (The suit describes a game meant to ship with the Magic Leap headset in which a female character is “depicted on her knees groveling at the [male] heroes’ feet” in admiration.) What’s more, the suit claims Magic Leap did little in an effort to fix its culture when Campbell raised the issue. She alleges that she tried six times to give a presentation about gender diversity in the workplace without success. A “Female Brain Trust Initiative” and a “Women’s Inclusion Network” were eventually formed, but the groups allegedly had no stated goals or support from management and stagnated as a result. To be clear, the suit’s allegations are just that, and given the settlement, they’ll never likely get a hearing in open court. Magic Leap, for its part, filed a point-by-point response in federal court denying it engaged in any kind of discrimination. But the mere existence of the suit is not a good look in an industry where women typically comprise about 30 percent of a given company’s workforce. Even with many companies overtly seeking to diversify their workforces in recent years, that ratio has stayed about the same, much as it has for the maddeningly dismal figures for hiring people of color in the industry...

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