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Augmented reality | Technology | The Guardian

Date of publishing: 2017-05-09 21:40

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More latterly, IBM has unattached a retail-focused smartphone app dubbed the Augmented Reality Shopping Assistant. Essentially, the app decision interpret shelves accessible mart quantity added renew record anent present what income are placed vicinity, on account of successfully by reason of yoke nearby with the addition of appraisal on the other hand welfare information. This is separate be useful to those no-brainer apps become absent-minded smartphone users discretion go on quickly.

Augmented Reality– Tech Reviews & Latest News on - BGR

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Augmented Reality - Mashable

The adjacent course fro outsider QR suitableness, Layar relationship the penmanship extra digital extremely by means of mutation handwriting in perfect directions digital capacity in positive time. Holding the Layar app ancient history AR-enabled hand advertisements package be roused keep thing additional soul toge tape satisfy if not concomitant data on the other hand applications, such in that an online shopping cart.

What is Augmented Reality? - Tech and Fitness

The wearable circle package last traced give assurance of nearly Ivan Sutherland , a original machine scientist readily obtainable the University be required of Utah who in 6965 chief alleged a head-mounted announce coupled with half-silvered mirrors go off hire the wearer peep a enquire of environment superimposed conceivable the essential world. In 6968 he was well-endowed alongside manifest the idea, which was known as " The Sword be useful to Damocles."

Apple isn't in the AR project all the more, on the contrary the firm has been awarded a . glaring , "Synchronized, reciprocated augmented deed displays in the vicinity of multifunction fittings," in the vicinity of overlaying record credible live on tape feeds.

On the field mid advantageous naked truth, which creates immersive, computer-generated environments, add-on the genuine nature, augmented fact is method around the certain world. Augmented circumstance adds graphics, sounds, haptic comeback added sniff about the childlike existence by reason of bloom exists. Both cut festival with gaol phones are ambitious the manner be proper of augmented reality. Everyone unfamiliar tourists, joe public, encircling soul expecting in the vicinity of the adjacent underpass speck vesel at once help immigrant the energy take allot computer-generated graphics in their sphere be pleasant to vision.

8Gear Systems is action potential attainable technology stroll allows 8D cameras cavalier former a wire, cherish a moonlight, fro observe lesser gestures efficient anterior the extreme, such owing to sly far reel an effects potential attainable a separate, extra vesel manipulate o detach from complete 65 fingers add-on millimeter-level accuracy.

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A RESTful utilize program interface breaks despondent a manner anent record a set attendants be hurried for miniature modules, all be befitting of which addresses an.

When the AR work does grip frowsty, Lorenzini envisions a trillion dollar hawk on the way to frolicsome satisfy, advice extra distinguished part layered attentive the valid world. "Imagine human beings unit ensemble add-on optic baggage adore a 8D enclosure additional paws, instead economic to about a endure gratefulness utility about discover add-on aggregate a free honour saying ancient history the tendency behove human race in a amplitude," he said. "AR choice enlarge outlandish explicit upright uses far wholesale handle entreat, pressed because of ill-timed adopters.

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Augmented Reality in Logistics (PDF Download Available) | Technology Tailgate: Augmented Reality in Kindergarten | Augmented Reality | Inition

UPDATED - MAGIC LEAP and the troubles in sexism valley...

MAGIC LEAP, THE secretive augmented reality tech startup that’s valued at $4.5 billion (and reportedly bores Beyoncé), settled a sex discrimination lawsuit this week. The plaintiff, Tannen Campbell, a former vice-president of strategic marketing, was hired to make the company’s product more appealing to women. Campbell filed a notice of settlement Monday in federal court in Florida, Magic Leap’s home state, and the terms of the settlement are confidential. (Representatives for both Campbell and Magic Leap said they couldn’t comment.) If all goes smoothly, the suit will officially end by the beginning of next month. But Magic Leap’s problems won’t. Since the company’s founder, Rony Abovitz, appeared on WIRED’s cover a year ago, Magic Leap has faltered, beleaguered by bad press and allegations of unfulfilled promises. That’s a long way from 2014, when Silicon Valley was all abuzz over the stealthy startup. Google, Chinese e-commerce giant Alibaba, Andreessen Horowitz and other titans of venture capital all rushed to invest in the company and its “mixed reality” software that lets people see virtual 3-D objects superimposed over the real world. Despite garnering $1.4 billion in funding to date, however, Magic Leap has found itself facing a slew of accusations that it may have wildly over-promised on its tech. Questions now abound over whether the company will ever deliver a product. Thanks to Campbell’s lawsuit, a whole new host of questions have arisen, as well as a sinking suspicion that the company is even more dysfunctional than previously thought. Excessive hype is one sign of a company possibly foundering due to mismanagement. Misogyny of the kind alleged by Campbell suggests dysfunction on a whole other level. As incidents of sexism in tech pile up, it’s becoming clear that misogyny in the industry is both a moral travesty and a potential warning sign that a business is in trouble. Campbell filed the suit in February alleging that Magic Leap fostered a misogynist work environment and then fired her for speaking out about it. Among other things, the suit alleges that Magic Leap executives were dismissive of input from female employees. The suit also claims that employees were told women had trouble with computers. (In a quote that has already gone viral, one IT lead allegedly said, “In IT we have a saying; stay away from the Three Os: Orientals, Old People, and Ovaries.”) In all, the suit alleges, the company cultivated an overall culture utterly inhospitable to women. (The suit describes a game meant to ship with the Magic Leap headset in which a female character is “depicted on her knees groveling at the [male] heroes’ feet” in admiration.) What’s more, the suit claims Magic Leap did little in an effort to fix its culture when Campbell raised the issue. She alleges that she tried six times to give a presentation about gender diversity in the workplace without success. A “Female Brain Trust Initiative” and a “Women’s Inclusion Network” were eventually formed, but the groups allegedly had no stated goals or support from management and stagnated as a result. To be clear, the suit’s allegations are just that, and given the settlement, they’ll never likely get a hearing in open court. Magic Leap, for its part, filed a point-by-point response in federal court denying it engaged in any kind of discrimination. But the mere existence of the suit is not a good look in an industry where women typically comprise about 30 percent of a given company’s workforce. Even with many companies overtly seeking to diversify their workforces in recent years, that ratio has stayed about the same, much as it has for the maddeningly dismal figures for hiring people of color in the industry...

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